Name, address and phone number. These three pieces of information should be consistent in ALL places. Every time your business is listed on the web, it should come up absolutely consistent, as Google or any other search engines look for “clusters” of information.
Here’s a good example: (512) 658-0094 is NOT the same as 512-658-0094. Street is not the same as St. And Trail is not the same as Trl.
Get the idea!
Make it a project to take a quick look-see at yours. Simple thing, big importance.