Every business loses customers, either they get upset, they move away, they outgrow the need for your service – they simply disappear.
You may not be able to prevent any of this from occurring, but there is a preventable reason customers drift away, one that is very easy to correct.
According to a well-publicized survey, one of the biggest reasons that customers stop frequenting a business is that they don’t believe the business cares about them one way or the other.
That basically translates to, they leave because we haven’t said ‘thank you.”
Letting your customers know you appreciate them and care about them is free, so easy and surprisingly rare.
Maybe it’s because we think customers must just know how much we appreciate their business. That they must know we value them as our lifeblood, the key ingredient that allows us the freedom and enjoyment of a successful business.
But they will not know, unless we tell them.
It isn’t complicated or difficult. Take a few minutes right now and schedule some ‘thank you’ time in your marketing communication.
- Send an email message with a ‘thank you’.
- Send them a special promotion for their next visit.
- Use your favorite social media platform (Facebook, LinkedIn etc) to express your appreciation.
And think of ways you can recognize your most loyal customers, those that come back over and over and send you referrals. Make it a habit to show meaningful gestures to say ‘thank you’, I appreciate your business very much.
Find ways to add extra value, to over deliver. Give far more than would ever be expected.
If you’re looking for a fast, free way to make your business stand out – one you can execute today – try a little “Thank You.” You’ll be amazed at how well it works.