Are you wondering, why do I care whether Google loves me or not, as I am just a regular business owner in my local area?
Though you may not relish it, Google is “the” main search engine on the Internet. And nowadays, most business is preceded by a Google search first and foremost, if nothing more than to check credibility and read reviews to see what customers think of you.
“To rank well, build a site so fantastic that it makes you an authority in your niche” ~ Matt Cutts, Head of Google Web Spam Team
“It’s quite complicated and sounds circular, but we’ve worked out a way of calculating a website’s importance.” ~ Larry Page, Co-Founder, Google
By nature, people want to follow important, credible people more than others. Google ranks important pages and sites higher than others.
How that translates for you? The essence is this : If people think you’re important, so will Google.
The next obvious question would be, how do you get people to think you are important, when they use search engines to find things online in the first place? How are you important if you’re invisible in the search engines to start with?
Now wondering… well, how does Google know people think you are important?
One way is other people linking to you because Google follows links to index and rank web pages. This way requires alittle more work and time to accomplish.
The easiest is you need a content-rich website that demonstrates that you are an authority in what you do.
Your content actually demonstrates your expertise, rather than a website or bio page that claims expertise. This levels the playing field and allows anyone to come along and build authority and importance that outpaces even recognized and credentialed experts in your field or niche.
How is this all possible?
Well, it is due to one essential truth about how people and Google perceive importance:
What other people say about you is more important than what you say about yourself.
Importance is all about perception. Perceived importance can outrank actual importance, because both the general rank and file populace and the most powerful search engine on the planet look to what others ‘say’ to be the most relevant expertise for any given topic, rather than some other method that might give a different result.
Want a great example of how this works?
It is an amazing strategy that works like magic. Click Mr Smith and Susie to read.