Too many small business owners or sole practitioners find themselves on a treadmill racing to keep up with the demands of running their business and delivering the product or service with never enough time left for sufficient focus on marketing. Let’s face it you opened the kitchen store because of your love for all things related to cooking and sharing those things with your customers. Or maybe you offer chiropractic services because you love seeing the smile on your clients face when they feel more relaxed and comfortable than they have in months. Whatever your product or service, it most likely came from a personal passion. That passion might not include the mechanics of marketing. How many of your business “problems” would be solved if you just had more customers coming thru the door or calling for your service?
Few businesses can get by with a so-so marketing program in today’s economy. There is just too much competition. The internet has created an instantaneous method for consumers to compare business offers at the click of a mouse or touch of a screen. The good news is that a basic, effective on-line marketing program does not need to be costly.
Two Old Pros combine their 80+ years of marketing experience and passion for entrepreneurship to help small business owners to attract more customers or clients with minimal investment. The internet opens a world of low-cost marketing opportunities but requires an almost daily devotion to keeping up with technology – not necessarily the best investment of the business owner’s time and attention.
We promise to keep it simple. We won’t overwhelm you with technical jargon or a program with an unrealistic budget. We will make sure that you are getting the exposure you need to put you ahead of the competition and attract more business.
Our joy is seeing you win as a business owner.
The purpose of this blog is to share our ideas. Some will be universal. Some will apply to one type of business but not others. Some you can implement yourself. Some you will want some help to implement. Some may seem too basic at first glance but reveal an opportunity to revisit a basic and “kick it up a notch”. Do give us your feedback. Let us know what issues you would like to see addressed.