With all the whirlwind of changes that are occurring all around us – the economy, the technology zooming past us at amazing speed, evolving marketing strategies – how does a small business owner stay ahead of competition?
Your audience – your potential customer – their core desires never change. They want information and resources that will improve conditions for themselves, their family, their business and the groups they support.
Offer them solutions to some of their problems at no charge. When you genuinely help them with their smaller problems, then they will look to you for help with their bigger issues. If you can multiply this assistance many times over, you will rapidly grow your business.
One way this is done is with content on your website, blog or social media.
Deliver this as engaging ‘how-to’ assistance in the form of something valuable with no strings attached. It gets the person to thinking “how much more do they have”? Then the question becomes: “If I get this kind of value from them on a no-charge basis, what could I get if I hired them?”
Genuinely provide good content on issues that will help them grow their business, solve some kind of problem in their life, offer a viewpoint shift with solutions that perhaps they have not considered before – keeping it purely “help” information driven.
Avoid selling. You are educating, you are providing proven solutions to various problems, cite case studies or successes from others.
You become the ‘go-to’ source for answers in your field. Plus you invite questions and the answers to those new questions become your next article for content.
When needed, Two Old Pros help our clients with strategies to accomplish this. With this approach you will gain trust and are seen as a contributing member of their team because you come bringing gifts. What’s not to love about that?
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